Google Analytics 4 is the newest version of Google Analytics recently announced by Google.
It is a new generation of web and mobile analytics (a new data model) that helps marketers to effectively analyze all important user usage metrics and online behavior.
Google Analytics 4 tracks the entire user journey across all platforms/channels and leverages AI and machine learning to provide more detailed insights into how users interact with your websites and apps with very complex reports and data analyses. GA4 is very good in cross-device tracking and data integrations between multiple streams – for example, website, android app, iOS app.
GA4 is also focused on user privacy. It is aligned with the latest privacy laws, such as GDPR and CCPA.
With privacy-first user tracking, cross-channel data measurement, and AI-driven predictive analytics, GA4 is one of the most advanced user analytics tools that provide top-level insights about your website, apps, content, campaigns or ads.
We build an advanced & comprehensive analytics strategy which is really relevant for your business goals. We create a measurement strategy based on proper tracking implementation and actionable insight analyses.
To understand user behaivor, we need to collect the right data which is 100% accurately measured and segmented. We integrate data from multiple sources to have ongoing user tracking to get a complete picture of user behavior and campaigns performance, both on mobile and web.
We utilize behavioral analysis to see how users are interacting with our landing pages and advertising campaigns. We identify all important trends and patterns, try to understand why those trends are happening, and find out why specific user segments will become high-quality leads or purchasers.
We build and automate real-time, interactive reports and dashboards in order to visualize how users are interacting with your digital assets and which digital touchpoints are really giving value to your business.
In a Google Analytics 4 audit, we will analyze how you’ve utilized GA4 capabilities (if you have it), verify that all technical aspects are properly implemented and that the collection and processing of your digital product(s) data are working (web and mobile apps). We need to be sure that collected data is valid, gives proper insights into user behavior, and that it’s being used optimally for data-driven decisions.
We can define top-level measurement strategy based on Google Analytics 4. We want to understand your website and mobile app users to better evaluate the performance of your digital campaigns, internal content, and product (apps and websites) usage.
We will set up new/existing Google Analytics 4 account/property and web & app streams with custom event tracking, conversion tracking, custom segments and audiences, user properties definition, and advanced implementation of all technical aspects.
Once we have Google Analytics 4 data collection up and running, we can provide ongoing data insights and GA4 analytics consultancy services that will allow you to get the most out of your collected data.
We are covering end-to-end tracking – from user acquisition and app install attribution, user insights and segmentation, behavior and engagement analysis to KPIs and conversions tracking.
We want to understand how your customers found your website or app (traffic source) and how they engaged with them. We want to get meaningful insights into what is and isn’t working and deeply analyze user experience on an ongoing basis.
The goal is to track important success metrics and make better, data-driven decisions.
We build and automate real-time, interactive reports and dashboards to visualize how users are interacting with our campaigns and which digital touchpoints and advertising channels are really giving value to your business.
The major goal is to make smarter, data-driven marketing and product decisions based on actionable data insights.