Advertising analytics and reporting

Google Tag Manager Consulting Agency

Google Tag Manager helps you to integrate all analytics and advertising tags with advanced triggering rules, without impacting the performance of your sites or apps.

Google Tag Manager

Google Tag Manage allows us to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app

Google Analytics 4

We use the latest generation of Google Analytics to understand your site and app users to better evaluate the performance of your marketing, ads, content and products.

Looker Studio

We can turn your data into compelling stories of data visualization art. We build interactive reports and dashboards with Looker (ex Google Data Studio)'s web based reporting tools.

OUR PROCESS

Make your data collection strategy more reliable with a advanced implementation of Google Tag Manager.

Tagging & analytics strategy

We build an advanced & comprehensive analytics strategy which is really relevant for your business goals. We create a measurement strategy based on proper tracking implementation and actionable insight analyses.

Data collection and management

To understand user behaivor, we need to collect the right data which is 100% accurately measured and segmented. We integrate data from multiple sources to have ongoing user tracking to get a complete picture of user behavior and campaigns performance, both on mobile and web.

Data analysis and insights

We utilize behavioral analysis to see how users are interacting with our landing pages and advertising campaigns. We identify all important trends and patterns, try to understand why those trends are happening, and find out why specific user segments will become high-quality leads or purchasers.

Reporting and visualization

We build and automate real-time, interactive reports and dashboards in order to visualize how users are interacting with your digital assets and which digital touchpoints are really giving value to your business.

Google TAG MANAGER SERVICES

Google Tag Manager Audit and Optimization

Our GTM Audit Service involves a detailed review of your existing GTM implementation.
We will check all containers and try to analyze the current setup, all tags, data layers, triggers, and advanced settings to be sure that everything is working properly.

Most websites/apps are updated regularly and new pixels/tracking codes are added from multiple parties, and after some time it is difficult to track all aspects of GTM implementation due to incorrect configurations, wrong tagging structures, and redundant and unused tags.
For that reason GTM Audits are important to validate are all tags deployed and working properly.

Google Tag Manager Strategy and Setup

We will define an overall tagging strategy and set up a new/use an existing Google Tag Manager account with containers suitable for your digital assets.
We will implement all measurement codes/pixels, data layers, firing triggers, and variables which will track user interaction with websites and apps and send data to all relevant platforms.

Setup of essential Google tags (Google Analytics 4, Google Ads Remarketing, Google Ads conversion tracking, Floodloght and other Google tags.)
Setup of third-party tags (Custom HTML codes, Meta Pixel, TikTok Pixel, Linkedin Insights tag, Twitter (X) pixel, different CRMs, Customer data platforms and Analytics tools, Heatmaps/Screen-recording platforms, and all other relevant codes/pixels)

Ongoing Google Tag Manager consulting

Our ongoing Google Tag Manager consulting services are there to facilitate a flowless setup and optimized use of Google Tag Manager, enhancing your website’s data analytics and digital marketing initiatives.

What is Google Tag Manager?

Google Tag Manager is a most-popular tag management system (TMS) that allows us to manage all measurement codes and related code fragments collectively known as tags on your website or mobile app.

What is server-side tagging in Google Tag Manager?

Server-side tagging is a new generation of tracking in GTM where we can instrument tags on the server to measure user behavior wherever it takes place. In server-side tagging, control of a website and its users’ data is transferred from third parties (like Google/Meta) to the first party, and all data is transferred on the "server" side which has many benefits for site load speed, and data reliability. Server-side tracking is undetectable in web browsers. Because of that, it can't be blocked by ad blockers or cookie-tracking limitations.