The right Google Ads strategy can help businesses cut through the competition by achieving top rankings on relevant search results and having exposure on YouTube, Discovery, Gmail, and more than 2 million websites and apps inside Google Display Network, so they reach the right users with the right messaging when they’re ready to click.
It takes knowledge and experience with Google’s advertising tools and analytics to build a high-performance
Google Ads account that increases the number of quality leads, lowers CPA (cost per user acquisition), and shows ROI (return of investment).
Paid search marketing is a very effective channel of a digital advertising designed to place our ads with searchers actively seeking what we provide, based on their search intent, geo-location, or demographic preferences.
Google Ads is the most important channel of nearly all successful performance-based marketing campaigns, since the Google search engine has the biggest market share and most advanced options for targeting and optimizations.
Getting the most from our PPC budget means aggressively bidding, optimizing keywords targeting, advanced setup, writing effective ad copy, building of ads extensions, and using landing pages & funnels that convert.
The paid search model is usually pay-per-click (or PPC), so we are paying only for relevant clicks on our ads.
We use performance-based audience targeting on the Google Display Network to reach people based on who they are, their interests and habits, what they’re actively researching, or how they have interacted with your business.
Audience targeting can boost your campaign’s performance by reaching people by browsing websites, using apps, or watching videos on YouTube.
Google Display Network cover more than 90% of the global online population.
YouTube ads open up an opportunity for your company/brand to maximize its exposure to a wider audience. YouTube uses Google data to deliver ads to the relevant people at the right moments to drive results, whether you want to increase brand awareness, generate qualified leads, or drive more online sales.
There are multiple different ad formats such as Skippable in-stream ads, Non-skippable in-stream ads, In-feed ads, and Bumper ads.
A Google Ads account audit assesses the performance of a current Google Ads account by looking at the performance, cost, and returns of your Search, Display, Video Demand Gen and Performance Max advertising campaigns.