Google Ads Audit, Strategy & Management Services

PROFESSIONAL PAID CAMPAIGNS ON GOOGLE. PPC ADVERTISING MANAGEMENT.

The right Google Ads strategy can help businesses cut through the competition by achieving top rankings on relevant search results and having exposure on YouTube, Discovery, Gmail, and more than 2 million websites and apps inside Google Display Network, so they reach the right users with the right messaging when they’re ready to click.
It takes knowledge and experience with Google’s advertising tools and analytics to build a high-performance
Google Ads account that increases the number of quality leads, lowers CPA (cost per user acquisition), and shows ROI (return of investment).

GOOGLE ADS PAID ADVERTISING CHANNELS AND CAMPAIGN TYPES

Paid Search ads on Google

Paid search marketing is a very effective channel of a digital advertising designed to place our ads with searchers actively seeking what we provide, based on their search intent, geo-location, or demographic preferences.

Google Ads is the most important channel of nearly all successful performance-based marketing campaigns, since the Google search engine has the biggest market share and most advanced options for targeting and optimizations.

Getting the most from our PPC budget means aggressively bidding, optimizing keywords targeting, advanced setup, writing effective ad copy, building of ads extensions, and using landing pages & funnels that convert.

The paid search model is usually pay-per-click (or PPC), so we are paying only for relevant clicks on our ads.

Ads on Google Display Network

We use performance-based audience targeting on the Google Display Network to reach people based on who they are, their interests and habits, what they’re actively researching, or how they have interacted with your business.

Audience targeting can boost your campaign’s performance by reaching people by browsing websites, using apps, or watching videos on YouTube.

Google Display Network cover more than 90% of the global online population.

Video ads on YouTube

YouTube ads open up an opportunity for your company/brand to maximize its exposure to a wider audience. YouTube uses Google data to deliver ads to the relevant people at the right moments to drive results, whether you want to increase brand awareness, generate qualified leads, or drive more online sales.
There are multiple different ad formats such as Skippable in-stream ads, Non-skippable in-stream ads, In-feed ads, and Bumper ads.

Google ADS SERVICES BY AD INTELLIGENCER

Google Ads Account Audit

A Google Ads account audit assesses the performance of a current Google Ads account by looking at the performance, cost, and returns of your Search, Display, Video Demand Gen and Performance Max advertising campaigns.

Google Ads Strategy and Setup

Setting top-level Google Ad Account strategy & consulting kick-off
Creating a full-funnel Google Ads account structure matching a business goals. Full user journey approach including all stages of the funnel with matching ads and targeting – from Demand creation to Demand capture.
Setup of Google Ads account with advanced settings and a focus on generating high-quality leads or ecommerce purshases while maintaining the best possible return of ad spent (RAOS)
Setup of all Paid Search, Display, Video, Performance Max and Demand Gen campaigns.
Linking and Sync with other tools and platforms.

Ongoing Google Ads Management and Optimization

Management and optimization of all Search, Display, Video (YouTube), Demand Gen & PMax campaigns
Bidding strategies management
Optimization of all search and display ads and assets (extensions).
Ongoing keyword optimization based on complex data analysis, user behavior & trends
Advanced audience/segments management & ads targeting optimization
Setting and testing new ads and extensions
Conversion rate optimization (CRO consulting).
Real-time competitor activities monitoring (Search insights)
Data Visualisation and Reporting
Ongoing PPC consulting and technical assistance