Paid search marketing is a very effective channel of a digital advertising designed to place our ads with searchers actively seeking what we provide, based on their search intent, geo-location, or demographic preferences.

The paid search model is usually pay-per-click (or PPC), so we are paying only for relevant clicks on our ads.

Google Ads  is the most important channel of nearly all successful performance-based marketing campaigns, since the Google search engine has the biggest market share and most advanced options for targeting and optimizations.

Getting the most from our PPC budget means aggressively bidding, optimizing keywords targeting, advanced setup, writing effective ad copy, building of ads extensions, and using landing pages & funnels that converts.