Paid search marketing is a very effective channel of a digital advertising designed to place our ads with searchers actively seeking what we provide, based on their search intent, geo-location, or demographic preferences.
The paid search model is usually pay-per-click (or PPC), so we are paying only for relevant clicks on our ads.
Google Ads is the most important channel of nearly all successful performance-based marketing campaigns, since the Google search engine has the biggest market share and most advanced options for targeting and optimizations.
Getting the most from our PPC budget means aggressively bidding, optimizing keywords targeting, advanced setup, writing effective ad copy, building of ads extensions, and using landing pages & funnels that converts.
The right Paid Search strategy can help businesses cut through the competition by achieving top rankings on relevant search results, so they reach the right users with the right messaging when they’re ready to click.
It takes knowledge and experience with Google’s tools and analytics to build a high-performance
Google Ads account that increases the number of quality leads, lowers CPA, and shows ROI.